Mieke Vochsen Access

Mieke Vochsen's Professional Timeline (Media & Consulting) +-------------------------------------------------------------+ | 2014 - 2015: Intern at Mediengruppe RTL Deutschland | +-------------------------------------------------------------+ | 2018 - 2022: Media Planner at CROSSMEDIA Deutschland | +-------------------------------------------------------------+ | 2022 - 2023: Senior Media Consultant at CROSSMEDIA | +-------------------------------------------------------------+ | 2024 - Present: Head of Client Consulting at UNBOUND MEDIA | +-------------------------------------------------------------+

In May 2018, Vochsen took a leap of faith and applied to CROSSMEDIA. She recalls a positive interview experience at the agency‘s Düsseldorf office, where the friendly atmosphere and a memorable question about her "superpower"—to which she answered that she would love to bring good morning cheer to everyone—made her feel immediately at ease. She received an offer shortly after, a decision she now calls the best she ever made.

One Tuesday, a young man entered her shop holding a reel-to-reel tape that looked like it had been salvaged from a shipwreck. It was brittle, salt-stained, and according to him, the only surviving recording of his grandmother’s voice.

Mieke Vochsen is a prominent figure in the European digital advertising landscape, currently serving as the at UNBOUND MEDIA . Her career trajectory highlights a significant shift from traditional PR and communications to becoming an expert in data-driven media strategy. Professional Background and Career Shift

Interestingly, Vochsen’s path into media planning was not straightforward. During her university studies, she struggled with her "Media Planning" module, finding concepts like impressions, click-through rates, and cost-per-thousand (CPM) frustrating and difficult to grasp. At the time, she was convinced that a career in media was not for her and that she would instead pursue a role on the corporate side of communications. However, after graduating with her Master's degree and seeking a new challenge, a friend working at a media agency sparked her interest. mieke vochsen

(Journal for Corporate Communication) with an article titled "Der stetige Kampf um Einfluss"

Promoting structural workforce shifts away from traditional agency burnout hours toward high-trust, results-oriented execution.

Highly targeted organic and paid social amplification funnels across TikTok and Meta ecosystems. Professional Credentials

Mieke Vochsen’s professional profile is a study in dynamic growth. She exemplifies a professional who has challenged her own assumptions—transforming a perceived weakness with numbers into a core professional strength and thriving in an agency environment she initially dismissed. As a Group Head Client Service at CROSSMEDIA, she successfully navigates the intersection of data analysis, strategic project management, and creative ideation. Simultaneously, her published academic work demonstrates a continued engagement with the theoretical underpinnings of modern communication, critically examining the very forces that shape the media landscape in which she operates. Her story highlights how an open mind, a supportive workplace culture, and a willingness to embrace the analytical side of creativity can lead to a rewarding and multifaceted career. One Tuesday, a young man entered her shop

Vochtens' work has been exhibited extensively throughout Europe and beyond, with notable shows at the Museum of Contemporary Art in Brussels, the Ghent Museum of Fine Arts, and the Palais des Beaux-Arts in Paris. Her art has also been featured in numerous publications, including The New York Times, Artforum, and Apollo Magazine.

Media Planning, Client Relations, Digital Consulting, Paid Social Strategy CROSSMEDIA (Senior Media Consultant) Educational Focus Public Relations & Communications (Master's Degree) Viral Milestone

That evening, she rowed out to the Sleeper’s Island at low tide. She buried the seal-hide map in the exact center of the planned resort’s lobby. She said the names of the drowned, one by one, until her throat was raw. Then she came home and waited.

Converting television broadcast wins into immediate 45-second commercial spots across regional networks (ProSieben, sixx). Her career trajectory highlights a significant shift from

During her university studies, Vochsen was convinced that her future lay strictly on the corporate "client-side" rather than at an agency. This conviction stemmed from an early academic setback. In an interview with Achtung! , she admitted to feeling completely overwhelmed during her university "Media Planning" module. Confronted with raw data matrices and unfamiliar quantitative metrics like Impressions, Click-Through Rates (CTR), and Cost-Per-Mille (CPM/TKP), she initially concluded that media planning simply did not align with her skills. Career Trajectory: Climbing the Agency Ranks

Mieke Vochtens, born and raised in Belgium, developed a passion for horses from a young age. Growing up in a family that valued equestrian sports, Mieke was introduced to riding at a very early age and quickly fell in love with the discipline. She began competing in local and national competitions, showcasing her talent and dedication to the sport.

Integrated digital video placements on the streaming platform Joyn and ProSieben's digital hubs.