: A free Google Font that features some rounded terminals and a modern, humanist feel.
: A popular rounded font often cited as having a similar structure to the easyJet custom face.
Today, the airline employs a cohesive, proprietary family of fonts designed to solve modern UI/UX and corporate communication challenges:
Unlike its heavy predecessors, "Book" offers a perfect balance of readability and personality on the easyJet mobile app and website. easyjet rounded book font new
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For projects seeking a true rounded book layout that mimics a modernized app layout, look to fonts such as:
In recent years, low-cost airline EasyJet has undergone a quiet but significant visual transformation. Central to this update is the introduction of a custom typeface, often referred to informally as “EasyJet Rounded Book.” This new font replaces the previously sharper, more utilitarian sans-serifs, marking a shift from purely functional communication to a warmer, more approachable brand personality. : A free Google Font that features some
To build an interface that feels contemporary without losing the signature "friendly" texture of Cooper Black, the airline introduced a proprietary typographic family: .
“Rounded Book” describes a specific weight and style within a geometric sans-serif family where terminal strokes (the ends of letters like ‘c,’ ‘e,’ or ‘s’) are softened with curves rather than sharp corners. While EasyJet has not publicly named a single proprietary font, the appearance closely mirrors commercial typefaces such as FF Mark Round or VAG Rounded (the latter famously used by Volkswagen). Key characteristics include:
and soft curves. It is designed to appear approachable and friendly while maintaining high legibility for digital and print environments. Design Origin : Created by the London-based type design studio Dalton Maag This public link is valid for 7 days
In the competitive skies of European aviation, brand identity is rarely just about a logo on a tail fin. It is about the psychological comfort offered to the passenger before they even step onto the plane. EasyJet, the UK’s largest low-cost carrier, has long been defined by its aggressive, utilitarian aesthetic—chiefly characterized by its white-on-orange Cooper Black typeface. However, in recent years, the airline has undertaken a subtle but significant typographic shift. By introducing a custom "rounded" sans-serif typeface for headlines and marketing materials, EasyJet has signaled a move from the purely functional to the experiential.
The family includes Light, Book, Medium, and Bold . Usage and Availability
As of early 2026, easyJet has reinforced its visual identity through its campaign. This branding effort uses a "cyan bias"—contrasting the classic orange with blue tones—and continues to rely on easyJet Rounded Book for social media and CRM communications to maintain a "sleek, modern look". the easyGroup brand manual