Maintaining relationships, collecting feedback, and customer advocacy . How to Identify Your Key Activities
Identify the single most important thing the customer is paying for.
For McKinsey & Company , data analysis, strategic brainstorming, and client workshops are vital problem-solving activities. 3. Platform / Network
As a classic multi-sided platform, Uber focuses entirely on network liquidity: key activities business model
(e.g., Do we need to build automated retention loops?)
Gathering deep macroeconomic and industry data.
If your business acts as a matchmaker or a digital space for others to interact, your activities center around managing that platform. These activities involve designing
eBay managing its marketplace, Visa processing transactions, or Facebook maintaining its social network.
(e.g., Do we need to build software? Do we need to negotiate exclusive retail contracts?)
Dominant for manufacturing, retail, and product-based companies. These activities involve designing, making, and delivering a physical product in high volume or to a high specification. continuous barista training
Managing massive cloud server loads to prevent streaming downtime. Apple (Production & Platform Hybrid Model)
Sourcing premium coffee beans, continuous barista training, retail store operations, and localized real estate selection. Step-by-Step: How to Identify Your Key Activities
Different business models require vastly different key activities.