Before earning the title of "Lady Superstar" for her action roles, Vijayashanthi was a major fashion force.
In the 1960s, Sarojini, the heroine of B. Narsing Rao's films, was the epitome of glamour and sophistication. Her fashion sense was ahead of its time, often sporting trendy sarees with bold prints and statement accessories. Her on-screen presence was electrifying, and her style inspired many young Telugu women.
The Golden Era Glow: Old Telugu Actress Fashion and Style Gallery
Fashion trends come and go, but style is eternal. Take a look at the iconic fashion moments from the Golden Era of Telugu Cinema that continue to inspire us today. 👇
Modern designers often look back to this period for "retro" inspiration. The focus on high-quality fabrics, tailored blouse designs, and an aesthetic that favored grace over exposure is making a huge comeback. Elegant and Traditional. Now: Timeless and Trending.
Sharada brought a Bengali influence mixed with Telugu tradition. She popularized the "Nivi" drape (pallu over the left shoulder, pinned at the right) without a jacket blouse. In films like Kalyana Mandapam , she wore synthetic sarees with floral prints—a massive departure from the handloom monopoly.
While Savitri embodied mature grace, Jamuna brought a youthful, vivacious energy to the screen.
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Vanisri was famous for her meticulous color-coordination. If she wore a pastel blue saree, her glass bangles, bindi, hair ribbon, and even her watch strap would match the exact shade of blue. Iconic Hairstyles and Oversized Bindis
Choose a soft handloom silk or a lightweight floral chiffon saree. Drop the modern pleating style and go for a fluid, seedha pallu or a relaxed, free-flowing drape over the arm.
: Dramatic winged eyeliner, heavily lined lips, and prominent round bindis .