: Treating money differently based on its source, such as being more reckless with a "windfall" bonus compared to hard-earned salary savings.

Parikh demystifies why investors buy at the top (greed) and sell at the bottom (fear). Mindset Over Mechanics:

: Focus on companies with sustainable business models and strong management quality for the long term. Access and Educational Resources Book Summary - Stocks to Riches by Shri Parag Parikh

In the world of Indian value investing, few names command as much respect as the late Parag Parikh. His seminal book, Stocks to Riches: Insights on Investing into the Stock Market , remains a cornerstone text for both novice and experienced investors.

Here are some key takeaways from "Stocks to Riches":

Parag Parikh, a veteran fund manager, argue that the stock market is less about numbers and more about human behavior.

Without a doubt, yes. For an Indian investor, Stocks to Riches is an essential read.

Stocks To Riches Author: Parag Parikh Publisher: Penguin Random House Year of Publication: 2017

Parag Parikh was a pioneer in introducing to retail investors in India. He famously noted that “investments do well, but investors don't do well” . This paradox happens because human evolution hardwires our brains to make emotional, irrational financial decisions. The book highlights several crucial cognitive traps: Insights On Investor Behaviour By Parag Parikh - Amazon.in