Ben Settle Email Players 1 15 New - Exclusive
Historically, Settle has released physical products like the Email Players "Dirty 30" (30 email swipes). However, subscriber whispers suggest that issue of a new series (hence the "New") focuses on "controversy marketing for players."
Ben Settle's is an offline (print) monthly newsletter priced at $97 per month that focuses on "hard" email marketing, direct response copywriting, and psycho-analysis of marketing campaigns.
Settle is often referred to as the "Seinfeld of Email" because he advocates writing emails "about nothing" that still generate sales. Daily Frequency
Direct, unpolished, and completely unapologetic. Settle does not hide his intent to sell; he states the benefit, drops the link, and exits. Is the "New" Email Players Approach Still Relevant? ben settle email players 1 15 new
[Daily Story/Observation] ──> [The "Segue" Transition] ──> [The Pitch/CTA] The system relies on three primary pillars:
The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15
The email players 1-15 new templates are designed to be versatile and can be used in a variety of email marketing campaigns, including: Historically, Settle has released physical products like the
I saw something disturbing yesterday.
The issue reinforces Settle’s signature "Soap Opera" style. By wrapping the sales pitch inside a story (about your life, your dog, a weird observation at a coffee shop), you distract the critical part of the reader's brain. They lower their guard to enjoy the story, and the sales message slips through unnoticed until the "pitch" at the very end.
Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories. as Settle often says
: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately.
Whether you manage to secure a rare bundle of the early issues or start with a fresh subscription today, the core lessons of Email Players remain the same: build your list, write to it daily, sell in every email, and never be afraid to ruffle a few feathers. After all, as Settle often says, the best way to break through the noise is to refuse to become a part of it.
: Never compromise your brand voice or change your formatting to appease a vocal minority of complainers.
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