Ben Settle - Email Players 1 - 15 //top\\ «Top»
Ben Settle’s Email Players Issues 1–15 represents the bedrock of modern, personality-driven email marketing. By shifting your perspective from a "marketer providing value" to an "entertainer driving sales," you change the dynamic of the inbox entirely. Instead of invading your subscriber's space, you become the one email they eagerly look forward to reading every single day. Share public link
A flawed, highly entertaining email sent today will always make more money than a perfect, sterile email sitting in your drafts folder. Conclusion
: Using specific psychological tactics and curiosity-driven hooks to ensure emails are "eagerly read". The "Email Players Playbook"
: Adopting a charismatic and influential persona (often referred to as an "Email Villain") to stand out from "nice guy" marketers and command respect. List Curation Ben Settle - Email Players 1 - 15
If you’ve spent any time in the direct-response world, you’ve likely heard of . Known for his abrasive, contrarian, and wildly effective "infotainment" style, Settle has built an empire on the idea that email should be the most entertaining thing in your subscriber’s inbox.
What is the you are trying to sell? How frequently do you currently mail your list? Share public link
Issues 1–15 dive deep into writing subject lines and opening hooks that do not look like marketing. Settle teaches how to write subject lines that resemble an email from a close friend or a shocking news headline. This bypasses the reader's mental "spam filter" and triggers immediate curiosity. Anatomy of an Email Player Style Message Ben Settle’s Email Players Issues 1–15 represents the
Fast, punchy sentences. No pleasantries like "Hope you are having a great Tuesday."
If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, They are not a gentle introduction. They are a shock to the system.
Most marketers are obsessed with the "new"—the latest AI bot, the newest algorithm hack, or whatever "secret" is trending on Twitter this week. But if you look at the first 15 issues of Ben Settle’s Email Players newsletter Share public link A flawed, highly entertaining email
The fundamental pillars established in these early issues include: Can All These A-List Copywriters Be Wrong? - Ben Settle
: A unique part of the Email Players "story" is the strict policy: if a subscriber cancels, they are permanently blacklisted from ever subscribing again.